Believe it or not, bricks and mortar retail stores are continuing to maintain their popularity in a world of next day deliveries and auction based online sales. Consumers still enjoy the experience of looking through products and feeling the quality for themselves , and the buying experience. Visiting the mall is something that still appeals to people of all ages, a place for young people to meet friends and shop , or family trip for holiday shopping, an experience ecommerce cannot rival. But if you’re opening a new store, offering new promotions or expanding your range, how can you build your profile by attracting visitors to your store and your website? A Mall Wall targeted retail barricade, that’s how!
Branding Your Retail Barricade
The great thing about using a retail barricade for branding or communicating a message is that there are no limits to your designs. You could go with a simple “Coming Soon” message, or perhaps be a little more cryptic, and that’s where you can start to bridge your online and bricks and mortar offerings. If, for example, you’re opening a new store, a retail barricade to announce you’re opening soon grabs attention and let’s your customers know, but what about taking a step further? Add a QR code to the barricade or a snapchat ghostcode to link your smartphone to updates from the store and opening up new lines of promotion. Even for a simple barricade in place while you change over your seasonal ranges, adding your social media pages to your barricade graphics can help create interest in your brand and build loyal customer bases. If they follow your social media profiles after seeing a retail barricade, you can update them as to when your new range is ready to view.
So in reality, the online shopping world and the bricks and mortar experiences are not too many miles apart and can work cooperatively for an all-round shopping experience.
Talk to Mall Wall about your retail barricade today.